How it works

The prospecting work, done in the open.

What we need from you, how we choose who to contact, how meetings get qualified and what lands in your CRM each week.

What we need from you

Our own SDRs handle outreach and qualification. Your team stays focused on selling.

A kickoff to agree on who you sell to, the problem you solve and what a good meeting looks like.
Access to your CRM and calendar, so meetings and context land where your team already works.
The name and availability of whoever will take the qualified sales meetings.
Feedback on the first messaging drafts before outreach goes live.

Company first, then people. We don't buy a list of titles.

We build the target list by trade, territory, project type and the work a contractor actually performs.
Each account is prioritized by fit, with a short reason why it made the list. Poor fits are held back, not contacted.
Inside each account we map the real buyers: owners, estimators, operations leaders, project managers and superintendents, in the field and in the office.

One campaign, two channels, run by people who pick up the phone.

Our SDRs write and send the emails and make the calls as one coordinated sequence.
They work to reach the person who owns the problem and follow up to start a relevant conversation.
What we hear on calls shapes the next email, and the reverse.

A meeting is only good if it's worth taking. Before one reaches your calendar we confirm:

Work product your team can use, not a separate dashboard to check.

Every campaign should make the next one smarter.

Which trades, personas, messages and call times are producing conversations.
What we learned, with the sample size attached.
What we will change next: the list, the message or the call plan, and how we will measure whether it worked.

Launch

Outreach launches within seven days of completing onboarding.
First market insights arrive on Day 14.

Day 1
ICP + market
Agree on who you sell to, the problem you solve and what a good meeting looks like.
Days 2 to 3
Messaging + infrastructure
Write the emails and call guides. Set up the sending domains and inboxes.
Days 4 to 6
Accounts + buyers
Build the target list by trade and territory, then map the buyers inside each account.
Day 7
Outreach launches
Within seven days of completing onboarding, our SDRs start calling and emailing your target accounts.

Ongoing

Run calls and emails, follow up, hand meetings over with context, and review what to change each week.

Call.Email.Learn.Improve.

A conversation about:

Tell us about your market. We will follow up by email.